For a while all stroller companies were only interested in making strollers that were just reproduction of Bugaboos. Now they all seem to want to make strollers that set them apart. (I guess it is because Bugaboo isn’t really about innovation lately. They just change the fabric of the canopy and call it a special edition.)

Mamas and Papas will be releasing the Mylo as their top tier travel system. It is part of their £20million, 5year product development plan that they hope will make them “the world’s favorite nursery brand.” And it is a thing of beauty with a sleek black, matte frame. Introduced at this year’s Kind+Jugend, the Mylo is said to be light weight and easy to steer. The seat can be used forward or backward facing. And it folds at the push of a button. Instead of holding the footmuff on with snaps or zippers the company used magnets. The stroller can be used with compatible car seats, a bassinet, or the seat. By purchasing the stand you can use the carrycot at home as a baby bed, or pop on the seat for use as a chair.

(My favorite part is that it looks like a ergonomic desk chair in the reclining position.)

There is no word on release date or price. But British site, Baby Expert was giving one away, so I am guessing soon. And they valued the prize (Not sure if it was just the stroller, or the stroller, the carrycot, and a car seat.) at £1000, which is around $1600. I’ll post an update when there is more information.