In the United States Chicco is a brand known for strollers sold in big box stores, nothing cutting edge. But it seems that in Europe they enjoy a completely different reputation, one filled with innovation and cool design. Less big box and more high end. I’m loving two of their new products, the I-Move stroller and the I-Sit highchair. Here are a couple of videos of the stroller. The first is computer generated and the second involves a mime, but you will get the idea of the stroller.

And the highchair reminds me a bit of the Calla highchair that never was produced.

Don’t expect either in the United States soon. But they will be available here in Europe.